Pack of 2 Iconic Illuminator Drops Glow Liquid Highlighters for Radiant Face Makeup Iconic Highlighter Liquid Face and Body Waterproof 3D Glow Bridal Makeup Highlighter

Pack of 2 Iconic Illuminator Drops Glow Liquid Highlighters for Radiant Face Makeup Iconic Highlighter Liquid Face and Body Waterproof 3D Glow Bridal Makeup Highlighter

Key Features: - Pack of 2 liquid highlighters for face and body - Iconic Illuminator Drops for a radiant glow - Waterproof formula for long-lasting wear - 3D glow effect for a stunning finish - Perfect for bridal makeup or special occasions
For whom: - Makeup enthusiasts looking to add a luminous glow to their face and body - Brides or individuals preparing for special events - Anyone wanting to achieve a flawless, highlighted look
Pros: - Easy to apply with dropper for precise application - Long-lasting and waterproof formula - Gives a radiant 3D glow to the skin - Can be used on both the face and body
Cons: - Some users may find the formula too intense for everyday wear - May need to blend well to avoid a harsh highlight effect

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of features suitable for Indian bridal makeup trends.	Vogue India, Femina
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for highlighters & illuminators in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Beauty Business
Competition	10	8	Facing moderate competition from other popular highlighter brands in India.	Cosmopolitan India, Vogue Business
Use-case Advantage	5	5	Versatile product suitable for both face and body makeup applications.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive the product's competitive position in the Indian highlighter market.

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