PAC Super Coverage Cream Concealer X12

PAC Super Coverage Cream Concealer X12

The PAC Super Coverage Cream Concealer X12 is a high-coverage concealer that helps to hide imperfections and create a flawless complexion.

Key Features: - Long-lasting formula - Creamy texture that blends easily - Provides full coverage for dark circles, blemishes, and redness - Available in 12 versatile shades to match any skin tone

For whom: This concealer is perfect for anyone looking for a high-coverage product to conceal imperfections and create a flawless base for makeup application.

Pros: - Long-lasting formula stays put all day - Creamy texture is easy to blend and build up coverage - Wide range of shades to suit different skin tones - Provides full coverage for all types of imperfections

Cons: - Some may find the texture too thick for their liking - Limited shade range for very fair or dark skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers wide shade range suitable for diverse Indian skin tones.	Vogue India
Brand Strength	20	18	Strong brand reputation and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Concealer category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar concealers in the market.	Retail360
Competition	10	0	Intense competition from established and emerging brands in the segment.	ET Retail
Use-case Advantage	5	3	Addresses specific skin concerns prevalent in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	PAC Super Coverage Cream Concealer X12 offers a competitive solution for Indian consumers seeking effective coverage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—