OTBT Creme Matte Finish Chirping Concealer with Rich Coffee Powder Cocoa Lightweight Long Lasting Moisturizing Blendable Corrector Shade Pearl 4 5 gms

OTBT Creme Matte Finish Chirping Concealer with Rich Coffee Powder Cocoa Lightweight Long Lasting Moisturizing Blendable Corrector Shade Pearl 4 5 gms

About Product: The OTBT Creme Matte Finish Chirping Concealer is a versatile makeup product that offers a matte finish to hide imperfections on your skin. It is formulated with rich coffee powder and cocoa, providing a lightweight and long-lasting coverage.

Key Features: - Matte finish - Lightweight - Long-lasting - Moisturizing - Blendable - Corrector shade Pearl 4 5 gms

For whom: This concealer is suitable for all skin types and tones, making it a versatile product for anyone looking to cover up blemishes or dark circles.

Pros: - Matte finish gives a natural look - Lightweight formula feels comfortable on the skin - Long-lasting coverage - Moisturizing properties keep skin hydrated - Blendable texture makes it easy to apply - Corrector shade Pearl is great for brightening the under-eye area

Cons: - May not provide full coverage for severe blemishes - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting and blendable formula, meeting market expectations.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other brands offering similar features.	Cosmopolitan India
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for lightweight and moisturizing concealers.	Elle India
Final Market Score	100	66/100 (3.30/5)	OTBT Creme Matte Finish Chirping Concealer is well-positioned in the Indian market with its competitive pricing and blendable formula.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—