Orthowala Car Backrest Orthopedic Lumbar Support Cushion for Chair Car Seat Back Support for Office Chair Car Seat Home Back Rest for Back Pain Relief Long Size Grey Blue

Key Features: - Made of high-quality orthopedic memory foam for maximum support and comfort - Ergonomically designed to provide proper alignment and reduce back pain - Adjustable straps to securely attach to car seats, office chairs, or home furniture - Breathable mesh cover to promote airflow and prevent overheating - Available in a long size to fit most chairs and seats

For whom: This Orthowala Car Backrest is perfect for anyone who suffers from back pain or discomfort while sitting for long periods of time. It is suitable for use in cars, office chairs, or at home to provide the necessary support to alleviate discomfort and promote better posture.

Pros: - Provides excellent lumbar support to alleviate back pain - Adjustable straps allow for customized positioning - High-quality memory foam for long-lasting comfort - Breathable cover to prevent overheating

Cons: - May be too firm for those who prefer a softer cushion - Long size may not fit smaller chairs or seats

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive lumbar support features suitable for long-term usage.	Healthline, WebMD
Brand Strength	20	10	Established brand with positive customer reviews online.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for orthopedic support products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Moneycontrol, The Economic Times
Competition	10	6	Facing moderate competition from other orthopedic back support cushions.	India Today, The Hindu
Use-case Advantage	5	5	Addresses specific back pain relief needs effectively.	Mayo Clinic, Spine-health
Final Market Score	100	66/100 (3.30/5)	Orthowala Car Backrest offers a well-rounded orthopedic lumbar support solution for various settings in the Indian market.

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