Organic Tattva Organic Whole Wheat Flour Chakki ATTA 5kg

Organic Tattva Organic Whole Wheat Flour Chakki ATTA is a premium quality whole wheat flour made from organically grown wheat grains. It is stone-ground using traditional chakki grinding methods for maximum nutrition and flavor.

Key Features:
1. Made from 100% organic whole wheat grains
2. Stone-ground using traditional chakki grinding methods
3. Rich in fiber and nutrients
4. No additives or preservatives
5. Ideal for making rotis, parathas, and other Indian breads

For whom:
This product is suitable for health-conscious individuals looking for a high-quality whole wheat flour that is free from chemicals and pesticides. It is perfect for those who prefer the traditional taste and texture of stone-ground flour.

Pros:
1. Organic certification ensures purity and quality
2. Stone-ground process retains nutrients and flavor
3. Versatile ingredient for various Indian dishes
4. Free from additives and preservatives

Cons:
1. Slightly higher price compared to conventional whole wheat flour
2. Limited availability in some regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Whole wheat flour essential in Indian households for chapatis	GroceryToday
Brand Strength	20	18	Organic Tattva well-known for quality and authenticity	Retail360
Category Momentum	20	15	Organic food segment growing rapidly in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to other organic flour brands	PriceWatch
Competition	10	10	Facing competition from established and emerging organic flour brands	MarketInsights
Use-case Advantage	5	3	Versatile flour suitable for various Indian recipes	FoodTrends
Final Market Score	100	81/100 (4.05/5)	Organic Tattva Whole Wheat Flour well-positioned in growing organic food segment.

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