Organic India Tulsi Mulethi 25 Tea Bags 25 Count

About Product: Organic India Tulsi Mulethi tea is a unique blend of organic tulsi (holy basil) and mulethi (licorice) to create a soothing and refreshing tea experience. The combination of these two herbs is known for their calming and detoxifying properties, making it a perfect drink to unwind and relax.

Key Features: - Contains 25 tea bags in each box - Made with organic tulsi and mulethi - Caffeine-free and non-GMO - Supports stress relief and digestion - Refreshing and soothing taste

For whom: This tea is perfect for individuals looking for a natural way to relax and de-stress. It is also beneficial for those suffering from digestive issues, as both tulsi and mulethi are known for their digestive properties.

Pros: - Organic ingredients - Refreshing and soothing taste - Supports stress relief and digestion - Convenient tea bags for easy brewing Cons: - Some may find the licorice flavor too strong - Not suitable for individuals with licorice allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulsi Mulethi combination caters to the health-conscious Indian consumer preferences.	Retail360, IDC
Brand Strength	20	10	Organic India is a well-known brand in the organic products segment.	Euromonitor, Retail360
Category Momentum	20	15	Growing demand for organic diet products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic tea products in the market.	Euromonitor, Retail360
Competition	10	6	Facing competition from other established organic tea brands in India.	Euromonitor, Retail360
Use-case Advantage	5	5	Offers a natural remedy for throat and respiratory health.	Retail360
Final Market Score	100	66/100 (3.30/5)	Organic India Tulsi Mulethi tea bags well-positioned in growing Indian organic diet market.

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