Organic India Infusion Tea Bags Tulsi Ginger 25 Bags

Organic India Infusion Tea Bags Tulsi Ginger is a delightful blend of Tulsi (also known as Holy Basil) and zesty ginger, creating a refreshing and invigorating herbal tea experience.

Key Features: - Made with 100% organic ingredients - Caffeine-free - Supports a healthy immune system - Promotes stress relief and relaxation

For whom: This tea is perfect for anyone looking for a natural and healthy way to boost their immune system, reduce stress, and enjoy a delicious herbal tea blend.

Pros: - Refreshing and invigorating flavor - Made with organic ingredients - Supports overall well-being - Convenient tea bags make it easy to enjoy at home or on the go

Cons: - Some may not enjoy the strong taste of ginger - May not be suitable for those with sensitivities to Tulsi

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulsi and ginger infusion aligns with Indian consumer preferences for traditional ingredients.	Nielsen
Brand Strength	20	10	Organic India is a well-known brand for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for organic diet products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic tea products in the market.	GfK
Competition	10	6	Facing competition from other established organic tea brands in India.	IRI
Use-case Advantage	5	5	Offers health benefits and relaxation, appealing to health-conscious consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic India Infusion Tea Bags Tulsi Ginger 25 Bags holds a strong position in the growing organic diet market in India.

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