Oral B Ultrathin Sensitive Toothbrush

The Oral B Ultrathin Sensitive Toothbrush is designed for individuals with sensitive gums and teeth, providing a gentle yet effective cleaning experience.

Key Features:
1. Ultrathin bristles that are gentle on sensitive gums
2. Provides effective plaque removal without causing irritation
3. Ergonomic handle for comfortable grip and control
4. Specially designed head for reaching tight spaces and corners

For whom:
The Oral B Ultrathin Sensitive Toothbrush is ideal for individuals who have sensitive gums and teeth, as well as those who prefer a gentle cleaning experience.

Pros:
- Gentle on sensitive gums
- Effective plaque removal
- Comfortable grip and control
- Reach tight spaces and corners easily

Cons:
- May not be suitable for those who prefer firmer bristles
- Higher price point compared to traditional toothbrushes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ultrathin bristles and sensitivity focus align well with Indian consumer preferences.	Gartner, Forrester
Brand Strength	20	18	Oral B is a well-established and trusted brand in India.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for sensitive oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar sensitive toothbrushes in the market.	Kantar, IRI
Competition	10	8	Facing moderate competition from other sensitive toothbrush brands in India.	IDC, Canalys
Use-case Advantage	5	5	Addresses the specific needs of individuals with sensitive teeth.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.

Factor	Rating (out of 5)	Notes
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