Oral B Cavity Defense Soft Toothbrush For Adults Charcoal Extract Soft Bristles Removes Bacteria For Cavity Protection Multicolour Toothbrush Set Oral B Dentist Recommended Brand Pack of 4

This Oral B Cavity Defense Soft Toothbrush is designed specifically for adults and features charcoal extract soft bristles that effectively remove bacteria for enhanced cavity protection.

Key features of this toothbrush include its dentist-recommended brand status, ensuring that you are using a high-quality product that prioritizes your oral health.

This toothbrush set comes in a pack of 4 multicolored brushes, making it perfect for families or individuals who like to have extras on hand.

Pros of this toothbrush include its effective bacteria removal, cavity protection, and soft bristles that are gentle on the gums.

One potential con could be the higher price point compared to other toothbrushes on the market, but many users find that the quality and benefits outweigh the cost.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal extract and soft bristles align with current consumer preferences for oral hygiene products in India.	GfK, IRI
Brand Strength	20	18	Oral B is a well-established and trusted brand in India.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar toothbrush sets in the Indian market.	AC Nielsen, Retail360
Competition	10	5	Facing moderate competition from other established oral care brands offering similar features.	Kantar, Retail360
Use-case Advantage	5	3	Addresses the specific need for cavity protection and bacteria removal in adults.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Oral B well in the competitive Indian oral care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—