Olivia Eye Lighter Kajal Earth Brown Intense Colour in One Stroke Smudge Proof Waterproof Long Lasting Formula Smooth Texture with Natural Extracts Free from Parabens Toxins 0 3g

Olivia Eye Lighter Kajal Earth Brown Intense Colour in One Stroke Smudge Proof Waterproof Long Lasting Formula Smooth Texture with Natural Extracts Free from Parabens Toxins 0 3g

The Olivia Eye Lighter Kajal in Earth Brown offers intense color in just one stroke. Its smudge-proof, waterproof, and long-lasting formula ensures all-day wear without any touch-ups needed. The smooth texture glides on effortlessly, and the kajal is enriched with natural extracts. This product is also free from parabens and toxins.

This kajal is perfect for anyone looking for a versatile eye makeup product that can create both subtle and dramatic looks. Whether you want to define your eyes with a simple line or create a smoky eye effect, the Olivia Eye Lighter Kajal is a great choice.

Pros: - Intense color payoff - Smudge-proof and waterproof - Long-lasting formula - Smooth texture for easy application - Enriched with natural extracts - Free from parabens and toxins

Cons: - May require a sharpener for precision application - Limited shade range available - Some users may prefer a softer or more blendable formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers smudge-proof, waterproof, and long-lasting formula with natural extracts.	IndiaRetailing
Brand Strength	20	18	Olivia is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for innovative eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the market.	Euromonitor
Competition	10	8	Facing competition from both local and international eyeliner brands in India.	BeautyInsider
Use-case Advantage	5	5	One-stroke intense color application appeals to busy Indian consumers.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Olivia Eye Lighter Kajal Earth Brown is well-positioned in the Indian eyeliner market with its unique features and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—