Oleev Smart Oil Fortified with VIT A D E and K 1L Pouch

About Product: Oleev Smart Oil is a specially formulated cooking oil fortified with Vitamins A, D, E, and K. This oil is designed to provide essential nutrients to support a healthy lifestyle.

Key Features: - Fortified with vitamins A, D, E, and K - Ideal for everyday cooking - Helps to maintain overall health and well-being

For Whom: Oleev Smart Oil is suitable for individuals looking to incorporate more nutrients into their diet. It is great for families who want to ensure they are getting essential vitamins through their cooking oil.

Pros: - Provides essential nutrients - Versatile for various cooking methods - Supports overall health and well-being Cons: - Some may find the taste slightly different compared to regular cooking oils - Priced slightly higher than traditional cooking oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in essential vitamins A, D, E, and K, meeting consumer needs for fortified oils.	FSSAI, Retail360
Brand Strength	20	18	Established brand with positive consumer perception in India.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for health-focused products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar fortified oil products in the market.	PriceWatch, IRI
Competition	10	8	Facing moderate competition from other established fortified oil brands in India.	MarketWatch, Business Standard
Use-case Advantage	5	5	Versatile usage for cooking, frying, and salad dressings, catering to diverse consumer needs.	FoodNavigator, GroceryDive
Final Market Score	100	76/100 (3.80/5)	Strong product offering with competitive pricing in the growing health-focused oil market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—