Old Spice ASL Atomised After Shave Lotion Fresh Lime Cool Aromatic and Fresh 150ml

About Product: Old Spice ASL Atomised After Shave Lotion Fresh Lime Cool Aromatic and Fresh 150ml is a refreshing and invigorating after shave lotion that leaves your skin feeling cool and energized. The fresh lime scent uplifts your senses and keeps you feeling fresh all day long.

Key Features: - Atomised formula for easy application - Cool and refreshing feeling after shaving - Aromatic fresh lime scent - Suitable for all skin types

For whom: This after shave lotion is perfect for men who want to add a cooling and refreshing finish to their shaving routine. The fresh lime scent is invigorating and long-lasting, making it a great choice for those who want to feel clean and refreshed throughout the day.

Pros: - Easy to apply - Leaves skin feeling cool and refreshed - Long-lasting fresh lime scent Cons: - Some may find the scent to be too strong - Bottle size may be too small for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of lime and aromatic freshness, aligning with Indian preferences.	GfK
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium segment.	Euromonitor
Competition	10	8	Facing moderate competition from similar premium after-shave lotions in India.	Nielsen
Use-case Advantage	5	5	Provides a refreshing and cooling effect post-shave, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing men's grooming market.

Factor	Rating (out of 5)	Notes
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