Olay Retinol Night Cream Mini with Retinol Niacinamide Wake up to plump and bouncy skin from Day 1 Suitable for Normal Dry Oily Combination skin 8 gm

Key Features: - Contains Retinol and Niacinamide to improve skin texture and tone - Lightweight formula that absorbs quickly into the skin - Helps reduce the appearance of fine lines and wrinkles - Hydrates and moisturizes the skin while you sleep

For whom: This Olay Retinol Night Cream Mini is suitable for those with Normal, Dry, Oily, or Combination skin who are looking to improve the overall texture and appearance of their skin.

Pros: - Mini size makes it perfect for travel or trying out the product before committing to a full-size version - Retinol and Niacinamide are powerful ingredients that can help improve skin concerns such as fine lines, wrinkles, and uneven skin tone - Suitable for a variety of skin types Cons: - May not be suitable for those with sensitive skin - Some users may experience initial redness or irritation when first using retinol products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a combination of retinol and niacinamide suitable for various skin types, meeting consumer preferences.	Kantar
Brand Strength	20	15	Olay is a well-established and trusted brand in the Indian skincare market.	Euromonitor
Category Momentum	20	10	Growing demand for anti-aging skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, making it accessible to a wide range of consumers.	GfK
Competition	10	6	Faces competition from other established brands offering similar night creams in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the need for overnight skin rejuvenation and hydration, a key concern for Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Olay Retinol Night Cream Mini is well-positioned in the Indian market with its competitive pricing and effective formulation.

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