OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

OGX Thick Full Biotin Collagen Volumizing Shampoo is specifically designed for those with thin hair looking to add volume and thickness to their locks. Formulated with Vitamin B7, collagen, and hydrolyzed wheat protein, this shampoo helps strengthen and plump up each strand for fuller-looking hair.

Key Features: - Contains biotin, collagen, and wheat protein for thickening and strengthening hair - Free of sulphate surfactants and parabens - Helps add volume and fullness to thin hair

For whom: This shampoo is perfect for individuals with thin or fine hair looking to enhance their hair's thickness and volume. It is suitable for all hair types and textures.

Pros: - Helps improve the thickness and fullness of hair - Contains beneficial ingredients like biotin and collagen - Free of harsh sulphates and parabens

Cons: - Some users may find the formula too heavy for their hair type - May not provide significant results for very thin or severely damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Biotin, Collagen, and Hydrolyzed Wheat Protein in line with current market trends.	Nielsen
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Kantar
Competition	10	8	Facing competition from other established volumizing shampoo brands in the market.	IRI
Use-case Advantage	5	5	Specifically targets thin hair for volumizing and thickening, meeting a common consumer need.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and relevant features, facing market competition.

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