OGX Organix Ever Straight Shampoo Brazilian Keratin Therapy 13 oz

OGX Organix Ever Straight Shampoo Brazilian Keratin Therapy is a luxurious shampoo that is infused with keratin proteins and avocado oil to help strengthen and smooth your hair. This formula is specially designed to tame frizz, add shine, and improve overall hair health.

Key features of this shampoo include its sulfate-free formula, which is gentle on color-treated hair and won't strip away natural oils. The keratin proteins work to repair damage, while avocado oil deeply nourishes and moisturizes each strand. This shampoo also has a delicious coconut scent that will leave your hair smelling amazing.

This shampoo is perfect for anyone with frizzy, unruly hair who is looking to achieve straight, smooth locks. It is suitable for all hair types and is safe for daily use. Whether you have curly, wavy, or straight hair, this shampoo will help you achieve the sleek, manageable hair of your dreams.

Pros: 1. Sulfate-free formula is gentle on color-treated hair 2. Infused with keratin proteins and avocado oil for added strength and moisture 3. Tames frizz and adds shine for smooth, manageable hair 4. Delicious coconut scent leaves hair smelling great

Cons: 1. Some users may find the price to be a bit high compared to other shampoos 2. The formula may be too heavy for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brazilian Keratin Therapy aligns with Indian consumers' preference for natural ingredients.	Nielsen
Brand Strength	20	18	OGX is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Kantar
Competition	10	0	Intense competition in the premium hair care segment in India.	IRI
Use-case Advantage	5	3	Addresses the need for straightening and nourishing hair in Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	OGX Organix Ever Straight Shampoo Brazilian Keratin Therapy 13 oz is well-positioned in the growing Indian premium hair care market.

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