OGX Ever Straightening Brazilian Keratin Smooth Shampoo With Coconut Oil Keratin Proteins Avocado Oil Cocoa Butter Sulphate Free Surfactants Paraben Free 385ml

OGX Ever Straightening Brazilian Keratin Smooth Shampoo With Coconut Oil Keratin Proteins Avocado Oil Cocoa Butter Sulphate Free Surfactants Paraben Free 385ml

This OGX Ever Straightening Brazilian Keratin Smooth Shampoo is specially formulated with a blend of coconut oil, keratin proteins, avocado oil, and cocoa butter to help smooth and strengthen hair. It contains sulphate-free surfactants and is also paraben-free, making it a gentle option for daily use.

Key Features:
- Infused with coconut oil, keratin proteins, avocado oil, and cocoa butter
- Sulphate-free surfactants
- Paraben-free formula
- Helps to smooth and strengthen hair

For whom:
This shampoo is ideal for those with frizzy, unruly hair that requires extra nourishment and hydration. It is suitable for all hair types and textures, including color-treated hair.

Pros:
- Leaves hair feeling smooth and silky
- Helps to tame frizz and flyaways
- Nourishing ingredients promote healthy hair

Cons:
- Some users may find the scent too strong
- May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like keratin, coconut oil, and avocado oil.	Nielsen
Brand Strength	20	15	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Kantar
Competition	10	6	Facing competition from other premium sulfate-free shampoos in the market.	IRI
Use-case Advantage	5	5	Addresses the need for frizz control and hair strengthening.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo with popular ingredients in a competitive market.

Factor	Rating (out of 5)	Notes
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