Odonil Air Freshener Room Spray 440 ml Combo Pack of 2 220ml each Lavender Mist Jasmine Fresh Nature Inspired Fragrance for Home Office Long Lasting Fragrance Instant Freshness

Key Features: - Comes in a combo pack of two 220ml sprays for a total of 440ml - Features a refreshing Lavender Mist and Jasmine Fresh fragrance - Inspired by nature for a long-lasting and fresh scent - Instantly freshens up any room in your home or office

For whom: - Perfect for anyone who wants to easily and quickly freshen up their living or working space - Ideal for those who appreciate natural and pleasant scents in their surroundings

Pros: - Convenient spray bottle for easy application - Long-lasting fragrance that keeps your space smelling fresh for hours - Inspired by nature for a more subtle and natural scent

Cons: - Some users may find the scent to be too strong for their preference - The spray bottle may run out quickly if used frequently in larger rooms

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of fragrances and long-lasting freshness appeal to Indian consumers	AC Nielsen
Brand Strength	20	18	Odonil is a well-established brand in the air freshener segment in India	Brand Equity
Category Momentum	20	15	Growing demand for air fresheners in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a combo pack offering	Retail360
Competition	10	8	Facing competition from other established air freshener brands in India	Euromonitor
Use-case Advantage	5	5	Suitable for both home and office use, catering to diverse needs	MarketWatch
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a competitive market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—