OCEGLOW Powerful Marine Extracts Smoky Drama Black Matte Kajal Pencil For Women 24Hr Long Lasting Kajal Pencil Versatile Water Proof And Smudge Proof 1 8Gm

OCEGLOW Powerful Marine Extracts Smoky Drama Black Matte Kajal Pencil For Women 24Hr Long Lasting Kajal Pencil Versatile Water Proof And Smudge Proof 1 8Gm

Key Features: - Infused with powerful marine extracts - Provides a smoky drama effect - Black matte finish - Long-lasting formula for up to 24 hours - Water-proof and smudge-proof - Comes in a convenient pencil form

For whom: This kajal pencil is perfect for women who want a bold and dramatic eye makeup look that lasts all day. Whether you're going for a subtle smoky eye or a more intense look, this pencil is versatile enough to create any style.

Pros: - The marine extracts provide nourishment to the delicate eye area - The long-lasting formula means you can go about your day without needing touch-ups - The water-proof and smudge-proof properties ensure your eye makeup stays in place - The black matte finish adds a sophisticated touch to any look

Cons: - Some users may find the pencil a bit hard, requiring extra pressure during application - The boldness of the kajal may not be suitable for those looking for a more subtle eyeliner option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile water-proof and smudge-proof features highly sought after by Indian consumers.	Vogue
Brand Strength	20	10	Established brand with loyal customer base in the kajal segment.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting kajal pencils in the market.	Retail360
Competition	10	6	Facing moderate competition from other established kajal brands offering similar features.	Elle
Use-case Advantage	5	5	Addresses the need for a kajal that lasts throughout the day for working women.	Femina
Final Market Score	100	66/100 (3.30/5)	A promising kajal pencil with strong market fit and competitive pricing.

Factor	Rating (out of 5)	Notes
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