NYX Professional Makeup Slide on Lip Pencil Dark Soul 1 2g

NYX Professional Makeup Slide on Lip Pencil Dark Soul 1 2g

The NYX Professional Makeup Slide On Lip Pencil in Dark Soul is a creamy and long-lasting lip pencil that glides on smoothly for precise application. Its rich, pigmented formula gives you the perfect base for your lipstick, preventing feathering and bleeding.

Key Features: - Creamy and smooth formula - Long-lasting wear - Prevents feathering and bleeding - Highly pigmented for bold color

For whom: This lip pencil is perfect for anyone looking for a long-lasting and vibrant lip color. It is ideal for those who want to define and enhance their lips with a precise and easy-to-use pencil.

Pros: - Creamy texture makes for easy application - Long-lasting wear minimizes the need for touch-ups - Highly pigmented for bold color - Prevents feathering and bleeding

Cons: - May need to be sharpened frequently if used regularly - Some users may find the pencil a bit drying on the lips

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The dark soul shade and smooth application align well with current consumer preferences in India.	Vogue
Brand Strength	20	10	NYX Professional Makeup is a well-known brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in lip cosmetics category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Gazette
Competition	10	8	Facing moderate competition from other popular lip liner brands in India.	Cosmopolitan
Use-case Advantage	5	3	Versatile for both everyday wear and special occasions.	Elle
Final Market Score	100	66/100 (3.30/5)	NYX Professional Makeup Slide on Lip Pencil Dark Soul 1 2g is a competitive lip liner in the Indian market with strong potential.

Factor	Rating (out of 5)	Notes
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