Nyle Anti Dandruf Shampoo 400ml

Nyle Anti Dandruff Shampoo is specifically designed to effectively treat and prevent dandruff. Its unique formula helps to cleanse the scalp, reduce irritation, and eliminate flakiness, leaving your hair feeling clean and refreshed.

Key Features:
- Contains natural ingredients like aloe vera and lemon extracts
- Helps to control dandruff and reduce itching
- Leaves hair feeling soft and manageable
- Suitable for daily use
For whom:
Nyle Anti Dandruff Shampoo is suitable for both men and women who are looking for an effective solution to combat dandruff and maintain a healthy scalp.

Pros:
- Effective in treating dandruff
- Pleasant fragrance
- Affordable pricing
Cons:
- May not be suitable for extremely sensitive scalps
- Some users may find the consistency of the shampoo a bit runny

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Nyle Anti Dandruff Shampoo offers effective dandruff control and nourishment.	Consumer Reports
Brand Strength	20	10	Nyle is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other anti-dandruff shampoos in the market.	Retail360
Competition	10	6	Facing competition from other established anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	5	Addresses the specific need for dandruff treatment and prevention.	Kantar
Final Market Score	100	66/100 (3.30/5)	Nyle Anti Dandruff Shampoo 400ml holds a strong position in the competitive Indian anti-dandruff shampoo market.

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