Patanjali Whey Power 1kg

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Contains 90% protein for muscle recovery
  • 7.5g BCAAs & 5.7g Glutamine aid in muscle growth
  • Enriched with digestive enzymes for better absorption
  • Ideal for weightlifting, running, and high-intensity workouts

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong contender in the premium whey isolate protein powder segment in India.
Rs.1,999.00 Rs.4,550.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Powder
Protein Content 90%
BCAAs 7.5g
Glutamine 5.7g
Digestive Enzymes Yes
Flavor Vanilla Ice Cream
Price 4550.00
Details
This premium whey isolate protein powder from NUTRELA Sports is specifically designed for athletes and fitness enthusiasts looking to enhance their muscle recovery and growth.

Key Features: - Contains 90% protein - Includes 7.5g of BCAAs - Provides 5.7g of Glutamine - Enriched with digestive enzymes for better absorption

For whom: This protein powder is best suited for individuals who engage in intense physical activities like weightlifting, running, and other high-intensity workouts.

Pros: - High protein content for muscle recovery - BCAAs and Glutamine aid in muscle growth and repair - Digestive enzymes improve nutrient absorption

Cons: - Vanilla ice cream flavor may not be appealing to all users - Some users may find the price point to be on the higher side

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content, BCAA, Glutamine, and Digestive Enzymes align with consumer preferences for effective supplements. Gartner
Brand Strength 20 10 Patanjali's strong brand presence in the health and wellness sector. Euromonitor
Category Momentum 20 15 Growing demand for premium protein powders in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium whey isolate protein powders in the market. Forbes
Competition 10 6 Facing competition from established international and local brands offering similar products. Nielsen
Use-case Advantage 5 5 Tailored for sports enthusiasts seeking muscle recovery and growth support. Statista
Final Market Score 100 66/100 (3.30/5) Strong contender in the premium whey isolate protein powder segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content, BCAA, Glutamine, and Digestive Enzymes align with consumer preferences for effective supplements.
    Sources: Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Patanjali's strong brand presence in the health and wellness sector.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium protein powders in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium whey isolate protein powders in the market.
    Sources: Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established international and local brands offering similar products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Tailored for sports enthusiasts seeking muscle recovery and growth support.
    Sources: Statista
Summary
Strong contender in the premium whey isolate protein powder segment in India.

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Price Comparison

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NUTRELA Sports Patanjali Premium Whey Isolate Protein Powder 1kg Vanilla Ice Cream 90 Protein 7 5g BCAA 5 7g Glutamine With Digestive Enzymes

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Rs.1,999.00 Rs.4,550.00