Now Foods Whey Isolate 100 Natural Unflavoured 544g

- This product is a whey protein isolate powder that is 100% natural and unflavored, making it a versatile option for adding protein to various recipes and shakes.

- Key features of this whey isolate include its high protein content (25g per serving), low fat and cholesterol levels, and minimal ingredients (just whey protein isolate and sunflower lecithin).

- This product is ideal for individuals looking to increase their daily protein intake, whether they are athletes, fitness enthusiasts, or simply looking to support their overall health and wellness goals.

- Pros of Now Foods Whey Isolate include its purity, versatility in use, and high protein content. Cons may include the lack of flavor, as some may prefer a flavored option for taste preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unflavoured and natural whey isolate aligns with the trend towards clean label products in India.	Nielsen
Brand Strength	20	10	Now Foods is a recognized brand in the Indian health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural diet supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	6	Facing competition from both local and international brands offering similar whey isolate products in India.	IRI
Use-case Advantage	5	5	Suitable for fitness enthusiasts and athletes looking for a pure protein source.	Kantar
Final Market Score	100	66/100 (3.30/5)	Now Foods Whey Isolate 100 Natural Unflavoured 544g holds a strong position in the growing Indian natural diet supplement market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—