Note ULTRA VOLUME MASCARA

Note ULTRA VOLUME MASCARA

Product: ULTRA VOLUME MASCARA Key Features: - Provides intense volume and length to lashes - Water-resistant formula to prevent smudging and flaking - Features a specially designed brush for easy application - Long-lasting formula for all-day wear For whom: Ideal for those looking to achieve dramatic and voluminous lashes without the use of false eyelashes. Suitable for all lash types. Pros: - Intense volume and length - Water-resistant formula - Easy application with specially designed brush - Long-lasting wear Cons: - May be difficult to remove with regular makeup remover - Some users may experience clumping during application - Not suitable for those looking for a natural lash look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers volume enhancement suitable for Indian consumers.	Vogue
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in India.	Retail Today
Competition	10	8	Facing moderate competition from established brands in India.	Business Standard
Use-case Advantage	5	5	Addresses common mascara needs of Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—