Nivea Soft Skin Moisturizer 50ml

0 reviews
Nivea Soft Skin Moisturizer 50ml
Smart Rank ⓘ 70/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Lightweight formula for soft and smooth skin
  • Contains Jojoba oil and Vitamin E for nourishment
  • Suitable for all skin types; dermatologically tested
  • Ideal for busy individuals needing quick hydration

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Nivea Soft Skin Moisturizer well in the competitive Indian body creams market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 164
Total / Avg 4.20★ 164
Consensus: 4.20★ from 164 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Moisturizes well
  • Absorbs quickly
  • Leaves skin soft

⚠️ What to Watch

  • Strong scent may bother some
  • May feel greasy on oily skin
  • Small size for the price
Rs.347.92 Rs.1,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Moisturizer
Size 50ml
Key Ingredients Jojoba Oil, Vitamin E
Texture Lightweight, Non-greasy
Usage Face, Body, Hands
Hydration Long-lasting
Skin Type All skin types
Pros Quick absorption, Versatile use
Cons Not for extremely dry skin, Strong scent
Details

Nivea Soft Skin Moisturizer 50ml

Nivea Soft Skin Moisturizer is a lightweight and fast-absorbing cream that provides long-lasting hydration for soft, smooth skin.

Key Features: - Enriched with Jojoba Oil and Vitamin E for deep nourishment - Non-greasy formula that is suitable for all skin types - Can be used on face, body, and hands for all-over moisture

For whom: Ideal for those looking for a versatile and effective moisturizer that can be used daily to maintain soft and supple skin.

Pros: - Lightweight texture that absorbs quickly into the skin - Long-lasting hydration without feeling greasy - Can be used on both face and body for convenience

Cons: - May not be moisturizing enough for extremely dry skin types - Some may find the scent too strong for their liking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 50ml size is popular and convenient for Indian consumers. Retail360, IRI
Brand Strength 20 18 Nivea is a well-established and trusted brand in India. Brand Equity, AC Nielsen
Category Momentum 20 15 Growing demand for body creams in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar products in the market. PriceTrack, Kantar
Competition 10 5 Facing moderate competition from other established brands in the segment. Business Standard, The Economic Times
Use-case Advantage 5 3 Versatile moisturizer suitable for various skin types in India. Vogue, Elle
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Nivea Soft Skin Moisturizer well in the competitive Indian body creams market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 50ml size is popular and convenient for Indian consumers.
    Sources: Retail360, IRI
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nivea is a well-established and trusted brand in India.
    Sources: Brand Equity, AC Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for body creams in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: PriceTrack, Kantar
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition from other established brands in the segment.
    Sources: Business Standard, The Economic Times
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile moisturizer suitable for various skin types in India.
    Sources: Vogue, Elle
Summary
Strong brand and feature fit position Nivea Soft Skin Moisturizer well in the competitive Indian body creams market.

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Where to Buy

Amazon India
₹175.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹175.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹180.00
N/A · ⭐ 4/5
-
Big Bazaar
₹185.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
175.00 2-3 days 4.5/5 Buy Now
Flipkart
175.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
180.00 N/A 4/5 -
Big Bazaar
185.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.347.92 Rs.1,000.00

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Rs.347.92 Rs.1,000.00