NIVEA Cocoa Nourish 200ml Body Lotion with Deep Moisture Serum 48 H Moisturization With Cocoa Butter Coconut Oil Non Greasy Healthy Looking Skin For Very Dry Skin

This NIVEA Cocoa Nourish Body Lotion is specially formulated to provide deep nourishment and hydration to very dry skin. It contains a unique Deep Moisture Serum that locks in moisture for up to 48 hours, leaving your skin feeling soft and smooth.

Key Features:
- Enriched with cocoa butter and coconut oil for intense nourishment
- Non-greasy formula that absorbs quickly into the skin
- Provides long-lasting hydration for up to 48 hours
- Leaves skin looking healthy and radiant

For whom:
This body lotion is perfect for those with very dry skin who are looking for a rich and nourishing formula to hydrate and rejuvenate their skin.

Pros:
- Luxurious formula with cocoa butter and coconut oil
- Long-lasting moisture retention for up to 48 hours
- Non-greasy and lightweight texture
- Leaves skin feeling soft and smooth

Cons:
- May not be suitable for those with sensitive skin or allergies to cocoa butter or coconut oil
- Slightly higher price point compared to other body lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa butter and coconut oil align with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	NIVEA is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the body lotion segment in India.	IRI
Use-case Advantage	5	3	Addresses the specific needs of very dry skin effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand and ingredient fit, competitive pricing, but faces tough competition in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—