New Me Now Highlighter Contour Cream Concealer Palette 15 shades

New Me Now Highlighter Contour Cream Concealer Palette 15 shades

This highlighter contour cream concealer palette features 15 different shades to help you achieve a flawless contoured look.

Key features of this product include its creamy texture, long-lasting formula, and blendable finish.

This palette is perfect for makeup enthusiasts looking to enhance their features with a professional contouring and highlighting technique.

Pros: The variety of shades allows for customization, the creamy formula is easy to blend, and the long-lasting wear ensures your look stays put all day. Cons: Some users may find the creamy texture difficult to work with if they prefer a powder formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and versatile usage.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing strong competition from established brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses specific skin concerns effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian concealer market with broad appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—