Neutrogena Norwegian Formula Body Moisturizer For Dry Skin 24 Hour Moisturization 250ml

Neutrogena Norwegian Formula Body Moisturizer is specially formulated to provide intense hydration for dry skin. Its unique formula is designed to penetrate deeply into the skin to provide 24-hour moisturization.

Key Features: - Contains glycerin and panthenol to help nourish and hydrate the skin - Fast-absorbing formula leaves skin feeling soft and smooth - Dermatologist-tested and suitable for sensitive skin

For whom: This body moisturizer is suitable for anyone with dry skin looking for a long-lasting hydration solution. It is especially beneficial for those with sensitive skin as it is dermatologist-tested.

Pros: - Provides 24-hour moisture for dry skin - Fast-absorbing formula doesn't leave a greasy residue - Dermatologist-tested and suitable for sensitive skin

Cons: - Some users may prefer a thicker consistency for more intense hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated for 24-hour moisturization, meeting consumer needs for long-lasting hydration.	Euromonitor
Brand Strength	20	18	Neutrogena is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body moisturizers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body moisturizers in the market.	Kantar
Competition	10	8	Facing competition from other established brands offering similar body moisturizers.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry skin, offering effective hydration.	GfK
Final Market Score	100	76/100 (3.80/5)	Neutrogena Norwegian Formula Body Moisturizer is well-positioned in the growing premium body moisturizer segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—