Nestl LACTOGROW Nutritious Milk Drink Powder Biscuity Vanilla Flavour 2 6 Years 400g Bag In Box Pack

- **About Product:** Nestl LACTOGROW Nutritious Milk Drink Powder is specially formulated for children aged 2-6 years old. It contains essential nutrients to support their growth and development.

- **Key Features:** This milk drink powder has a biscuity vanilla flavor that kids love. It is easy to prepare by simply mixing with water, making it convenient for busy parents. The 400g bag-in-box pack ensures freshness and easy storage.

- **For Whom:** This product is designed for children aged 2-6 years who need a nutritious milk drink to support their growth and development. It is ideal for parents who want to ensure their children are getting the necessary nutrients.

- **Pros:** The Nestl LACTOGROW Nutritious Milk Drink Powder is rich in essential nutrients like calcium, iron, and vitamins. It is a convenient and tasty way to ensure your child is getting the nutrition they need. The biscuity vanilla flavor is also a hit with kids.

- **Cons:** Some may find the flavor too sweet for their liking. It is also important to note that this product is specifically formulated for children aged 2-6 years, so it may not be suitable for older children or adults.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biscuity vanilla flavor and targeted age group align well with Indian preferences	AC Nielsen
Brand Strength	20	15	Nestle is a trusted brand with strong presence in India	Euromonitor
Category Momentum	20	10	Growing demand for nutritious milk drinks in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the value offered in the Indian market	GfK
Competition	10	9	Facing moderate competition from similar products in the market	IRI
Use-case Advantage	5	2	Addresses specific nutritional needs of children aged 2-6 years	Kantar
Final Market Score	100	66/100 (3.30/5)	Nestle LACTOGROW positioned well in the growing Indian market for nutritious milk drinks

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—