Nesta Individually Packed Facial Wet Wipes for Women Men Citrus Aloe Vera Clears Dirt Gives Fresh Glowing Skin with Moisture Alcohol Free Eco Friendly 5 Packets x 10 Wipes 50 Wipes

Nesta Individually Packed Facial Wet Wipes for Women Men Citrus Aloe Vera Clears Dirt Gives Fresh Glowing Skin with Moisture Alcohol Free Eco Friendly 5 Packets x 10 Wipes 50 Wipes

Nesta Individually Packed Facial Wet Wipes are designed to provide a convenient and effective way to cleanse your skin on-the-go. These wipes are infused with citrus and aloe vera, helping to clear away dirt and impurities while also giving your skin a fresh, glowing appearance. Each wipe is packed with moisture to help keep your skin hydrated and healthy.
Key Features: - Individually packed for portability - Infused with citrus and aloe vera - Alcohol-free - Eco-friendly - Contains 5 packets with 10 wipes each (total of 50 wipes)
For whom: These facial wet wipes are suitable for both men and women who are looking for a quick and easy way to cleanse their skin while on-the-go.
Pros: - Convenient and portable - Refreshing citrus and aloe vera scent - Alcohol-free formula is gentle on skin - Eco-friendly packaging
Cons: - Some users may prefer more heavily scented wipes - Packaging could be more durable for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus and Aloe Vera ingredients align with current consumer preference for natural skincare products in India.	Euromonitor
Brand Strength	20	10	Established brand reputation in skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands offering similar makeup cleansing wipes in India.	Business Today
Use-case Advantage	5	5	Addresses the need for on-the-go cleansing with individually packed wipes.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced makeup cleansing wipes with natural ingredients catering to growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
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