Naturigin Organic Beauty No Ammonia Permanent Hair Colour Light Chocolate Brown 5 0 200g

Naturigin Organic Beauty No Ammonia Permanent Hair Colour Light Chocolate Brown 5 0 200g

About Product: Naturigin Organic Beauty No Ammonia Permanent Hair Colour in Light Chocolate Brown is a natural and organic hair dye that is free from harsh chemicals like ammonia.

Key Features: - Contains certified organic ingredients - Provides long-lasting, vibrant color - Gentle formula that is safe for sensitive scalps - Easy to use at home

For whom: This hair color is perfect for those looking for a natural and organic alternative to traditional hair dyes. It is also suitable for individuals with sensitive scalps or allergies to harsh chemicals.

Pros: - No ammonia or other harsh chemicals - Certified organic ingredients - Long-lasting color - Easy application process

Cons: - May not provide the same level of coverage as traditional hair dyes - Color may fade quicker than chemical-based dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	15	Strong brand reputation for organic beauty products.	Brandwatch
Category Momentum	20	10	Growing demand for organic hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair colors.	Retail Gazette
Competition	10	6	Facing competition from established organic hair color brands.	Cosmetics Business
Use-case Advantage	5	5	Easy application process suitable for home use.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned organic hair color in a competitive Indian market.

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