Natural Hairliner Powderr Hair Shading Sponge Pen Hairliner Shadow Powderr Stick Quick Roots Touch Up Eyebrow Stamp Roots Cover Up Hairliner Powderr Black Roots Touchup Black POWERFULL MODEL

Natural Hairliner Powderr Hair Shading Sponge Pen Hairliner Shadow Powderr Stick Quick Roots Touch Up Eyebrow Stamp Roots Cover Up Hairliner Powderr Black Roots Touchup Black POWERFULL MODEL

Key Features: - Easy-to-use sponge pen for quick root touch-ups - Natural hairline powder for seamless blending - Eyebrow stamp for precise application - Black hairliner for covering up roots For whom: Ideal for individuals looking for a quick and easy solution to cover up roots and touch up their hairline in between salon visits. Pros: - Convenient and mess-free application - Natural look and seamless blending - Eyebrow stamp for added versatility - Black hairliner for covering up roots effectively Cons: - May require frequent touch-ups for longer-lasting results - Limited shade options for different hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a convenient and effective solution for covering roots and shading hair.	GfK
Brand Strength	20	15	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for quick and easy hair coloring solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Nielsen
Competition	10	6	Facing moderate competition from other hair shading products in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the need for quick touch-ups and root coverage for busy Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair shading pen with good market fit for quick root touch-ups in India.

Factor	Rating (out of 5)	Notes
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