NAKPRO Impact Whey Protein 1kg Isolate Concentrate 24g Protein 4 9g BCAA With Digestive Enzymes for better Absorption NABL Lab Tested 100 Authentic Supplement Powder Chocolate Flavour

Key Features: - Contains both isolate and concentrate whey protein - High protein content with 24g per serving - Enriched with 4.9g of BCAAs for muscle recovery and growth - Infused with digestive enzymes for better absorption - NABL lab tested for authenticity and quality - Available in delicious chocolate flavour

For whom: - Fitness enthusiasts looking to build muscle and improve recovery - Athletes wanting to increase their protein intake for better performance - Individuals on a high-protein diet looking for a convenient supplement

Pros: - High protein content and BCAAs support muscle growth and recovery - Digestive enzymes improve absorption and reduce bloating - NABL lab tested for quality assurance - Delicious chocolate flavour makes it enjoyable to consume

Cons: - Some users may prefer a different flavour option - May not be suitable for individuals with lactose intolerance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Balanced blend of isolate and concentrate with added BCAAs and digestive enzymes.	Gartner
Brand Strength	20	10	Established brand with good reputation for quality and authenticity.	Brandwatch
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	10	Facing moderate competition from both local and international brands.	Statista
Use-case Advantage	5	3	Tailored for fitness enthusiasts seeking quick muscle recovery and growth.	Forbes
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for high-quality protein supplements.

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