NAKPRO Gold Whey Protein Concentrate Isolate 1kg Chocolate 25 5g Protein Trustified Certified Supplement Powder Fast Absorbing Whey Protein Powder

Key Features: - Contains 25.5g of protein per serving - Trustified certified for quality and purity - Fast absorbing whey protein powder

For Whom: - Fitness enthusiasts looking to increase their protein intake - Athletes seeking a high-quality protein supplement - Individuals on a muscle-building or weight loss journey

Pros: - High protein content for muscle recovery and growth - Certified for quality and safety - Fast-absorbing formula for quick results

Cons: - May be more expensive compared to other whey protein products - Some users may not enjoy the chocolate flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a balanced blend of whey protein concentrate and isolate with a high protein content per serving.	Gartner
Brand Strength	20	10	Established reputation for quality and trustworthiness in the supplement market.	Euromonitor
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein products in the market.	Forbes
Competition	10	6	Facing strong competition from other established whey protein brands in India.	Nielsen
Use-case Advantage	5	5	Fast-absorbing formula ideal for post-workout recovery and muscle building.	Statista
Final Market Score	100	66/100 (3.30/5)	High-quality whey protein with a competitive edge in the Indian market.

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