MyGlamm Define It Lip Liner Burgundy Brown Shade Creamy Matte Finish Long Lasting Lip Liner with Rosehip Oil

MyGlamm Define It Lip Liner Burgundy Brown Shade Creamy Matte Finish Long Lasting Lip Liner with Rosehip Oil

Key Features: - Creamy matte finish - Long-lasting formula - Infused with Rosehip Oil for added hydration - Precision tip for easy application

For whom: Ideal for anyone looking for a long-lasting lip liner with a creamy matte finish. Perfect for those who prefer a defined lip look that stays in place all day.

Pros: - Creamy texture glides on smoothly - Matte finish keeps lipstick in place - Rosehip Oil hydrates and nourishes lips

Cons: - May need to be sharpened regularly for precise application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy matte finish and long-lasting formula align with current consumer preferences.	Vogue
Brand Strength	20	18	Strong brand reputation and customer loyalty in the cosmetics industry.	Brand Equity
Category Momentum	20	15	Growing demand for lip makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip liners in the market.	Elle
Competition	10	8	Facing moderate competition from established and emerging lip liner brands.	Cosmopolitan
Use-case Advantage	5	5	Rosehip oil provides added nourishment and hydration benefits.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned lip liner with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—