MyFitFuel MFF Micellar Casein Protein Powder Chocolate Silk Slow Release Protein 1 Kg 2 2 lbs

MyFitFuel Micellar Casein Protein Powder in chocolate silk flavor is designed to provide slow release protein for maximum muscle recovery and growth. This 1 kg (2.2 lbs) pack is perfect for athletes and fitness enthusiasts looking to support their workout goals.

Key Features: - Micellar Casein protein for slow and sustained release - High protein content per serving - Delicious chocolate silk flavor - Easy to mix and digest - Free from any banned substances

For whom: This protein powder is ideal for anyone looking to support their muscle recovery and growth. It is especially beneficial for individuals who engage in intense workouts or training sessions and need a protein supplement that provides sustained release throughout the day or night.

Pros: - Slow release protein for longer lasting effects - Delicious flavor makes it enjoyable to consume - High protein content per serving - Easy to mix into shakes or smoothies - Free from harmful substances

Cons: - May not be suitable for individuals with lactose intolerance or milk allergies - Slightly higher in price compared to some other protein powders on the market

Overall, MyFitFuel Micellar Casein Protein Powder in chocolate silk flavor is a great option for those looking for a high-quality, slow release protein supplement to support their fitness goals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micellar casein slow-release protein ideal for fitness enthusiasts seeking sustained protein release.	Healthline, Bodybuilding.com
Brand Strength	20	18	Established brand with loyal customer base and positive reviews online.	Brandwatch, SocialPilot
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Pricebaba
Competition	10	8	Facing competition from other established protein powder brands offering similar products in the market.	ProteinJournal, FitIndia
Use-case Advantage	5	5	Offers a convenient and effective way to meet daily protein requirements for muscle recovery and growth.	FitnessMag, MuscleandFitness
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a competitive market, with room for growth in user base.

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