MuscleBlaze Biozyme Whey Protein Powder Blend of Whey Isolate Concentrate 25g Protein 11 8g EAA 5 5g BCAA Per Scoop Gourmet Vanilla 2kg 4 4lbs

MuscleBlaze Biozyme Whey Protein Powder is a premium protein supplement that contains a blend of Whey Isolate and Concentrate. Each scoop provides 25g of protein, 11.8g of Essential Amino Acids (EAA), and 5.5g of Branched-Chain Amino Acids (BCAA).

Key Features: - Contains a blend of Whey Isolate and Concentrate - High protein content per scoop - Enriched with Essential Amino Acids and Branched-Chain Amino Acids - Gourmet Vanilla flavor - Available in a 2kg (4.4lbs) pack

For whom: This protein powder is suitable for fitness enthusiasts, athletes, bodybuilders, and anyone looking to increase their protein intake to support muscle growth and recovery.

Pros: - High protein content per scoop - Contains Essential Amino Acids and Branched-Chain Amino Acids - Gourmet Vanilla flavor adds a delicious taste - Convenient packaging size

Cons: - May not be suitable for individuals with lactose intolerance or dairy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and essential amino acids align well with market trends.	HealthToday
Brand Strength	20	10	Established brand with good reputation among fitness enthusiasts.	FitnessMag
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	FitIndia
Competition	10	6	Facing moderate competition from other established brands in the segment.	FitPro, MuscleX
Use-case Advantage	5	5	Versatile product suitable for various fitness goals and dietary needs.	NutriFit
Final Market Score	100	66/100 (3.30/5)	MuscleBlaze Biozyme Whey Protein Powder has a strong market position in the Indian diet & nutrition segment.

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