Mukti Gold Herbal Hairwash 400mL Pack of 2 Blend of 14 Ayurvedic herbs Herbal Shampoo Shampoo for Thick Strong Hair Damage Control Hair Growth Hair Fall For both men women

Mukti Gold Herbal Hairwash 400mL Pack of 2 Blend of 14 Ayurvedic herbs Herbal Shampoo Shampoo for Thick Strong Hair Damage Control Hair Growth Hair Fall For both men women

Key Features: - Blend of 14 Ayurvedic herbs for natural hair care - Helps in damage control and promotes strong and thick hair - Stimulates hair growth and reduces hair fall - Suitable for both men and women

For whom: - Ideal for individuals looking for a natural and herbal hair care solution - Suitable for all hair types, including those with damaged or weak hair - Perfect for those experiencing hair fall and looking to promote hair growth

Pros: - Contains a blend of powerful Ayurvedic herbs for effective hair care - Helps in controlling damage and promoting hair strength - Stimulates hair growth and reduces hair fall effectively

Cons: - May have a strong herbal scent that some individuals may not prefer - The consistency of the shampoo may be thicker than traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of 14 Ayurvedic herbs catering to the need for natural haircare solutions.	India Today
Brand Strength	20	18	Established brand with a loyal customer base in the herbal haircare segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money proposition.	Business Standard
Competition	10	8	Facing competition from other established herbal shampoo brands in the market.	The Economic Times
Use-case Advantage	5	5	Addresses multiple hair concerns like damage control, hair growth, and hair fall for both men and women.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong market potential with a well-positioned herbal hairwash product in the Indian shampoo segment.

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