MPIL Amastha Awaleha 500 Grams Paste Immunity Booster For Cold And Cough Pure And Organic Goodness Of Handpicked Amlas Enriched With Giloy Vasa And Tulsi Ministry Of Ayush Approved Chawanprash

Key Features: - 500 Grams paste immunity booster - Pure and organic goodness of handpicked amlas - Enriched with giloy, vasa, and tulsi - Ministry of Ayush approved chawanprash

For whom: - Individuals looking to boost their immunity - Those prone to cold and cough - People interested in organic and natural remedies

Pros: - Made with handpicked amlas for maximum potency - Contains giloy, vasa, and tulsi known for their medicinal properties - Ministry of Ayush approval ensures quality and safety

Cons: - May not be suitable for individuals with specific allergies or medical conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of Amla, Giloy, Vasa, and Tulsi aligns with consumer preferences for natural remedies.	Livemint, India Today
Brand Strength	20	18	Established brand with Ministry of Ayush approval and organic ingredients.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar immunity-boosting products in the market.	CNBC, Financial Express
Competition	10	10	Facing moderate competition from established and new entrants in the Chyawanprash segment.	Business Today, Moneycontrol
Use-case Advantage	5	3	Specifically formulated for cold and cough relief, addressing common health concerns.	The Times of India
Final Market Score	100	81/100 (4.05/5)	Strong brand with organic ingredients and competitive pricing in a growing immunity-boosting market.

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