Mother Sparsh Milky Soft Baby Lip Balm For Nourishing Dry Chapped Lips With Milk Protein Coconut Oil Shea Butter Non Sticky Lip Balm For Babies 4Gm Brown

Mother Sparsh Milky Soft Baby Lip Balm is specially formulated to nourish dry and chapped lips of babies. It contains milk protein, coconut oil, and shea butter to provide deep hydration and moisture to delicate lips.

Key Features: - Contains milk protein, coconut oil, and shea butter - Non-sticky formula - Designed for babies' sensitive skin - Soothes and nourishes dry and chapped lips

For whom: This lip balm is suitable for babies with dry or chapped lips. It is gentle enough for sensitive skin and can be used daily to keep lips soft and hydrated.

Pros: - Provides deep hydration - Non-sticky formula - Contains natural ingredients - Suitable for sensitive skin Cons: - May need to be reapplied frequently for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like milk protein, coconut oil, and shea butter for effective lip nourishment	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for baby care products	Nielsen
Category Momentum	20	15	Growing demand for natural baby care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar baby lip balms in the market	GfK
Competition	10	8	Facing moderate competition from other established baby lip balm brands	IRI
Use-case Advantage	5	5	Addresses the specific need for nourishing dry and chapped lips in babies	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned baby lip balm in a growing market segment

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