Mophy DD Cream BB CC Sun Protection Broad Spectrum with Natural Extracts SPF 30 Multi vitamin rich extracts of Olives 15 ML DD Cream

Mophy DD Cream BB CC Sun Protection Broad Spectrum with Natural Extracts SPF 30 Multi vitamin rich extracts of Olives 15 ML DD Cream

Key Features: - Provides broad spectrum sun protection with SPF 30 - Infused with natural extracts like olives for added nourishment - Multi-vitamin rich formula for enhanced skin health

For whom: - Suitable for individuals looking for a lightweight yet effective daily cream - Ideal for those who want sun protection with added skin benefits

Pros: - Offers protection against harmful UVA and UVB rays - Nourishes and hydrates the skin with natural extracts - Helps improve skin health with multi-vitamins

Cons: - May not provide enough coverage for those looking for a full-coverage foundation - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers broad spectrum sun protection and multi-vitamin rich extracts.	Vogue India
Brand Strength	20	10	Established brand with good reputation in skincare.	Brand Equity
Category Momentum	20	15	Growing demand for BB creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing strong competition from other established BB cream brands.	Cosmetics Business
Use-case Advantage	5	5	Provides multiple benefits in a single product, suitable for daily use.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Well-positioned BB cream with good market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—