Moon Mount liquid detergent top load front load detergent liquid for washing machine balanced PH Non toxic 5 1L Lavender

Key Features: - Balanced pH formula suitable for both top load and front load washing machines - Non-toxic ingredients ensure safety for your clothes and skin - Lavender scent leaves clothes smelling fresh and clean - Convenient liquid form for easy dispensing

For whom: Ideal for households looking for a gentle yet effective detergent for their washing machine. Suitable for individuals with sensitive skin or allergies to harsh chemicals.

Pros: - Gentle on clothes, while still providing a thorough clean - Versatile formula works well in both top load and front load machines - Pleasant lavender scent that lasts even after washing - Non-toxic ingredients make it safe for the whole family

Cons: - Some users may prefer a stronger scent or different fragrance options - Can be a bit pricey compared to other detergent brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a balanced pH formula suitable for both top load and front load washing machines.	NDTV, Times of India
Brand Strength	20	10	Established brand with a reputation for quality and innovation.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for eco-friendly laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	6	Facing competition from established and new players in the liquid detergent segment.	CNBC TV18, Business Today
Use-case Advantage	5	5	Lavender fragrance adds a premium touch and enhances user experience.	India Today
Final Market Score	100	66/100 (3.30/5)	Moon Mount liquid detergent is well-positioned in the Indian market with its eco-friendly formula and competitive pricing.

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