MODI CARE Professional Hair Color 145Ml Brown 3

MODI CARE Professional Hair Color 145Ml Brown 3

About Product: MODI CARE Professional Hair Color in Brown shade is a high-quality hair coloring product that delivers rich and long-lasting color results. It is designed to cover gray hair effectively and provide a natural-looking finish.

Key Features: - Contains nourishing ingredients that help protect and strengthen hair - Easy-to-use formula that ensures even color distribution - Long-lasting color that resists fading - Ammonia-free for a mild and gentle coloring experience

For whom: This hair color product is ideal for individuals looking to achieve a beautiful brown hair color at home. It is suitable for both men and women who want to cover gray hair or simply change their hair color.

Pros: - Rich and vibrant color results - Nourishing ingredients that promote healthy hair - Ammonia-free formula is gentle on the scalp - Easy to apply and achieve even results

Cons: - May require multiple applications for desired color intensity - Some users may experience slight color fading over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international hair color brands.	Business Today
Use-case Advantage	5	5	Easy application process suitable for home use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with a diverse shade range, facing competition in a growing market.

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