Minimalist Vitamin K Retinal 01 Under Eye Cream Reduces Dark Circles Wrinkles Fine Lines With Caffeine for Puffiness For Women Men 14 gm

This under eye cream is specifically formulated to reduce dark circles, wrinkles, and fine lines. With the added ingredient of caffeine, it also helps to reduce puffiness around the eyes.

Key Features:
- Formulated with Vitamin K and Retinol
- Contains caffeine to reduce puffiness
- Suitable for both men and women
- Comes in a 14 gm size

This product is ideal for anyone looking to improve the appearance of their under eye area. Whether you have dark circles, wrinkles, or puffiness, this cream can help to address those issues.

Pros:
- Effective at reducing dark circles and puffiness
- Easy to apply and absorbs quickly
- Suitable for both men and women

Cons:
- May take some time to see results
- Some users may be sensitive to retinol, so it's important to patch test before full application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Vitamin K and Caffeine for effective under-eye treatment.	IndiaRetailing
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for under-eye creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging under-eye cream brands.	Forbes
Use-case Advantage	5	5	Addresses common under-eye concerns for both men and women effectively.	Gartner
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this under-eye cream well in the growing Indian market.

Factor	Rating (out of 5)	Notes
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