MeeTo Hairline Powder Instantly Conceals Hair Loss Sweatproof Waterproof Stainproof Eyebrow Definer Hair Powder for Thinning Hair Root Cover Up Hair Toppers for Women Men Brown Pack Of 1

MeeTo Hairline Powder Instantly Conceals Hair Loss Sweatproof Waterproof Stainproof Eyebrow Definer Hair Powder for Thinning Hair Root Cover Up Hair Toppers for Women Men Brown Pack Of 1

Key Features: - Instantly conceals hair loss - Sweatproof and waterproof - Stainproof - Can be used as an eyebrow definer - Great for thinning hair - Acts as a root cover up - Suitable for both men and women - Comes in a brown shade - Pack of 1 for easy use
For whom: This hairline powder is suitable for individuals who are looking for a quick and easy solution to conceal hair loss or thinning hair. It is also perfect for those who want to define their eyebrows or cover up any visible roots.
Pros: - Provides instant coverage - Long-lasting and sweatproof - Waterproof for all-day wear - Can be used as an eyebrow definer - Easy to apply and blend
Cons: - Only available in one shade (brown) - May require frequent touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sweatproof, waterproof, and stainproof features, meeting consumer needs	Kantar
Brand Strength	20	15	Established brand with positive reputation in beauty industry	Euromonitor
Category Momentum	20	10	Growing demand for eyebrow enhancers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	9	Facing moderate competition from existing eyebrow color brands	Forbes
Use-case Advantage	5	2	Provides instant hair loss concealment for both men and women	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and key features for Indian eyebrow color market.

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