ME ON Whitening Compact Shade 02 Marble

ME ON Whitening Compact Shade 02 Marble

ME ON Whitening Compact Shade 02 Marble is a versatile and lightweight compact powder that provides a smooth and even finish to your makeup look. It helps to brighten the skin tone and blur out any imperfections for a flawless appearance.

Key Features: - Whitening formula to give a radiant complexion - Provides buildable coverage for a customizable finish - Contains SPF to protect the skin from harmful UV rays - Can be used alone or on top of foundation for a lasting finish

For whom: This whitening compact is suitable for all skin types, especially those looking to achieve a luminous and glowing complexion. It is perfect for daily wear or special occasions when you want your makeup to last all day.

Pros: - Lightweight formula that feels comfortable on the skin - Brightens and evens out the skin tone - Long-lasting coverage that stays put throughout the day - Convenient packaging for on-the-go touch-ups

Cons: - Limited shade range may not cater to all skin tones - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	ME ON Whitening Compact offers suitable features for Indian consumers.	Hindu, Livemint
Brand Strength	20	10	ME ON has established a strong brand presence in the Indian market.	TOI, Business Standard
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	6	Facing moderate competition from other established compact powder brands.	Mint, TOI
Use-case Advantage	5	5	Addresses the need for a whitening compact suitable for Indian skin tones.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	ME ON Whitening Compact Shade 02 Marble holds a strong position in the Indian compact powder market.

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