mCaffeine Sweet Escape Perfume Body Lotion Niacinamide Cocoa Butter Shea Butter For Deep Moisturization Lightweight Non Sticky Fruity Floral Fragrance Body Lotion For Dry Skin 300ml

mCaffeine Sweet Escape Perfume Body Lotion is a luxurious lotion infused with nourishing ingredients like cocoa butter and shea butter to provide deep moisturization for the skin.

Key Features: - Contains niacinamide to improve skin texture and elasticity - Lightweight formula that absorbs quickly into the skin - Non-sticky and non-greasy - Fruity floral fragrance that lingers throughout the day - Suitable for dry skin types - Comes in a 300ml bottle for long-lasting use

For whom: This body lotion is suitable for anyone looking for a nourishing and fragrant lotion to keep their skin hydrated and smooth. It is especially beneficial for those with dry skin as it provides intense moisture without feeling heavy on the skin.

Pros: - Deeply moisturizes the skin - Absorbs quickly and does not leave a sticky residue - Leaves a long-lasting fruity floral fragrance - Contains beneficial ingredients like niacinamide, cocoa butter, and shea butter - Suitable for daily use on dry skin

Cons: - Some users may prefer a different scent - May not be suitable for those with sensitive skin due to fragrance and ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide, Cocoa Butter, and Shea Butter align with current market trends for deep moisturization.	Euromonitor
Brand Strength	20	18	Established brand with strong customer loyalty and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Retail360
Competition	10	0	Intense competition in the body lotion segment with multiple established and emerging brands.	AC Nielsen
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry skin, a common concern in India.	GFK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion catering to the needs of Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—