mCaffeine Exfoliating Espresso Coffee Body Wash with Natural AHA Tan Removal Body Wash for Soft Smooth Skin Energizing mCaffeine shower gel for Men Women Shower gel 300ml in Coffee Cup

About Product: mCaffeine Exfoliating Espresso Coffee Body Wash is a unique product that combines the goodness of coffee with natural AHA to effectively remove tan and exfoliate the skin. This energizing shower gel is suitable for both men and women, making it a versatile product for all skin types.

Key Features: - Contains espresso coffee for a refreshing and energizing shower experience - Natural AHA helps in removing tan and dead skin cells - Leaves the skin soft, smooth, and rejuvenated - Comes in a convenient 300ml coffee cup packaging

For whom: This Exfoliating Espresso Coffee Body Wash is perfect for anyone looking to rejuvenate and refresh their skin. It is especially beneficial for those with tan or dull skin, as it helps in gently exfoliating and brightening the skin.

Pros & Cons: Pros: - Energizing coffee fragrance - Helps in tan removal and exfoliation - Suitable for all skin types - Convenient packaging Cons: - May not be suitable for individuals with sensitive skin - Some may find the coffee fragrance overwhelming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with natural AHA and coffee extracts aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	mCaffeine is a well-known brand in the personal care segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market.	Retail360
Competition	10	6	Facing competition from established brands offering similar coffee-infused body wash products.	Nielsen
Use-case Advantage	5	5	Offers tan removal and energizing properties, catering to the needs of both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Premium coffee-infused body wash with natural AHA, suitable for both men and women, positioned well in the growing Indian market.

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