mCaffeine Body Butter for Dry Skin for both Women and Men Shea Butter Moisturizer with Cocoa Butter Caffeine Body Cream for 72Hrs Moisturization Non Sticky for All Skin Types 100gm

mCaffeine Body Butter for Dry Skin for both Women and Men Shea Butter Moisturizer with Cocoa Butter Caffeine Body Cream for 72Hrs Moisturization Non Sticky for All Skin Types 100gm

mCaffeine Body Butter is a rich and indulgent moisturizer perfect for dry skin. The formula contains shea butter and cocoa butter to deeply nourish and hydrate the skin, leaving it soft and supple.

Key Features: - Contains caffeine for an energizing effect on the skin - Provides 72 hours of moisturization - Suitable for all skin types - Non-sticky formula

This body butter is ideal for both women and men who struggle with dry, rough skin that needs a boost of hydration. The caffeine in the formula helps to invigorate the skin and leave it feeling revitalized.

Pros: - Deeply hydrating - Long-lasting moisture - Non-greasy formula - Suitable for all skin types Cons: - Some may find the scent too strong - May be too heavy for those with very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients suitable for dry skin, appealing to both genders.	Vogue
Brand Strength	20	18	Established brand with strong customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for body butters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality offered.	Retail360
Competition	10	8	Facing competition from similar premium body butter brands.	Cosmopolitan
Use-case Advantage	5	5	Long-lasting moisturization suitable for all skin types.	Elle
Final Market Score	100	76/100 (3.80/5)	Highly competitive body butter with strong brand and features.

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