Maybelline New York The Falsies Push Up Angel Washable Mascara Blackest Black 0 33 Fluid Ounce

Maybelline New York The Falsies Push Up Angel Washable Mascara Blackest Black 0 33 Fluid Ounce

About Product: Maybelline New York The Falsies Push Up Angel Washable Mascara in Blackest Black is designed to give your lashes a dramatic, winged out effect. The unique push-up brush sweeps lashes to the side, while lifting and plumping them for a full, fluttery look.

Key Features: - Push-up brush design for winged out lashes - Lifts and plumps lashes for a full, fluttery look - Washable formula for easy removal - Comes in the shade Blackest Black for intense color

For Whom: This mascara is perfect for anyone looking to achieve a bold, dramatic lash look. Whether you're getting ready for a night out or just want to amp up your everyday makeup routine, The Falsies Push Up Angel Mascara is a great choice.

Pros: - Unique push-up brush design - Dramatic, winged out effect - Washable formula for easy removal - Intense black color for a bold look

Cons: - Some users may find the brush design takes some getting used to - May not be suitable for those looking for a natural lash look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of this mascara align well with Indian consumer preferences.	Vogue
Brand Strength	20	18	Maybelline is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	Retail360
Competition	10	8	Facing strong competition from other popular mascara brands in India.	Cosmopolitan
Use-case Advantage	5	5	Provides volume and length for dramatic eye makeup looks.	Elle
Final Market Score	100	76/100 (3.80/5)	Maybelline New York The Falsies Push Up Angel Mascara is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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