Maybelline New York Primer Oils Absorbing Moisturises and Smooths Skin Long lasting Fit Me Matte Poreless Finish 30ml

Maybelline New York Primer Oils Absorbing Moisturises and Smooths Skin Long lasting Fit Me Matte Poreless Finish 30ml

Maybelline New York Primer Oils is a lightweight and absorbing moisturizer that helps smooth skin for a long-lasting Fit Me Matte Poreless finish. This 30ml primer is perfect for creating a flawless base before applying makeup.

Key Features: - Lightweight and absorbing formula - Helps smooth skin - Long-lasting Fit Me Matte Poreless finish - 30ml size

For whom: This primer is suitable for anyone looking to create a smooth and flawless base for their makeup. It is ideal for those with oily or combination skin as it helps control shine and minimize the appearance of pores.

Pros: - Absorbs quickly - Leaves skin feeling smooth - Helps makeup last longer - Controls shine

Cons: - May not be suitable for those with very dry skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte and poreless finish aligns with current consumer preferences	Vogue India, Elle India
Brand Strength	20	15	Maybelline New York is a trusted brand in the Indian market	Brand Equity, Business Standard
Category Momentum	20	10	Primers in high demand due to increasing focus on makeup base	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar primers in the market	Femina, India Today
Competition	10	6	Facing competition from established and emerging primer brands	Femina, Vogue India
Use-case Advantage	5	5	Long-lasting formula suitable for Indian weather conditions	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Primer Oils fits well in the Indian primer market with its competitive pricing and suitable features.

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